A Disney Plus discount offer has further added to concerns about how much Apple can realistically charge for its upcoming Apple TV+ streaming video service…

CNET notes that Disney’s offer does require an upfront commitment of a three-year subscription, but provides a really good deal if you already know you want the service.

The deal proved so popular, it crashed the Disney site on which it was offered.

Plenty of people were already questioning the idea that Apple might be planning to charge $10 per month for Apple TV+ given Disney’s standard pricing of $7 per month.

Disney said the outage occurred because of an unexpected surge in traffic for a discounted presale offer for Disney Plus, the streaming video service that Disney is launching to compete with the likes of Netflix.

We noted that seemed a hard sell as it was.

Bringing the effective Disney Plus pricing down to $4 per month makes things even tougher for Apple.

Then there’s Disney+. That isn’t available yet, but we already know it will launch in November for $6.99/month.

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